Data strategist. Audience architect. Lifelong outdoorsman.
Fifteen years building the intelligence infrastructure behind some of the internet's most-watched video — and a genuine, decade-long member of the MeatEater community.
I read your job description carefully — not to mirror its language back at you, but because I wanted to be honest with myself about the fit. Here's what I found. Every core requirement maps to something I've actually done.
I haven't held a title that says "YouTube Channel Manager" for a single large channel. I want to say that directly, because you'll notice it and I'd rather own it.
What I have done is serve as the strategy, analytics, and distribution engine behind dozens of them — providing the intelligence that channel owners execute against. I've managed uploads, metadata, packaging, audience experiments, and organic growth for brand channels at scale. I've spent $20M+ on YouTube advertising since the platform launched its first ad product — which means I've watched every iteration of how the platform's algorithm rewards and punishes creative decisions. I've kept a single video on the Viral Leaderboard for three consecutive months.
The gap is org chart position, not experience.
I'd argue that someone who has operated as the analytical and strategic layer across many large channels — rather than inside just one — brings broader pattern recognition to this role. I've seen what works across verticals, audiences, and platform generations. And I've built the reporting infrastructure to prove it, not just feel it.
I wasn't job hunting when this role came across my desk. I'm going on my own, building things I care about, working with clients I choose. That's not a negotiating position — it's just true.
I'm only writing this because MeatEater is the one company I'd leave that for.
I've followed Steven Rinella for over a decade — not as a media consumer, but as someone whose way of thinking about food, land, and the ethics of hunting genuinely shaped how I approach those things in my own life. I raise animals. I hunt. I take the whole process seriously in the way that MeatEater's audience does. I already know your community — what they trust, what they reject, and why the work you do resonates so deeply.
The opportunity to bring serious data and platform intelligence to a brand this authentic, serving an audience this passionate — that's not a career move. That's a reason.
I'm based in Asheville, NC. I'm open to remote, and I'd genuinely enjoy spending time in Bozeman — it's the kind of place I should be anyway. I'm also happy to come to Atlanta if that's easier as a first conversation.
The resume below has the full detail. But if you want to skip straight to a conversation about what I'd actually do in this role — I'm ready for that too.
603.944.7023 · LinkedIn